Kua Mei Ti Zhi Zuo

Wei Ji Bai Ke ,Zi You De Bai Ke Quan Shu

Ben Tiao Mu Cun Zai Yi Xia Wen Ti ,Qing Xie Zhu Gai Shan Ben Tiao Mu Huo Zai Tao Lun Ye Zhen Dui Yi Ti Fa Biao Kan Fa .

Ci Tiao Mu Xu Yao Jing Tong Huo Shou Xi Xiang Guan Zhu Ti De Bian Zhe Can Yu Ji Xie Zhu Bian Ji . (2015Nian 12Yue 14Ri )
Qing Yao Qing Shi He De Ren Shi Gai Shan Ben Tiao Mu . Geng Duo De Xi Jie Yu Xiang Qing Qing Can Jian Tao Lun Ye .

Ci Tiao Mu Bu Fu He Wei Ji Bai Ke De Zhi Liang Biao Zhun ,Xu Yao Wan Quan Zhong Xie . (2026Nian 1Yue 14Ri )
Qing Zai Tao Lun Ye Zhong Tao Lun Xiang Guan Yi Ti ,Bing Can Kao Geng You Xiu Tiao Mu Xie Zuo Zhi Nan .

Kua Mei Ti Zhi Zuo Shi Jiang Zhi Hui Cai Chan Quan Tou Guo Bu Tong Chuan Bo Mei Ti (Zai Ti )De Zhi Zuo (Li Ru Dian Ying , Dian Shi Ju , Dian Tai , Dian You , Dian Shi Jie Mu ),Yi Ti Sheng Guang Gao Xiao Ying ^[1], Zeng Jia Jing Ji Gui Mo ^[2], Huo Hui Kui Xiao Fei Zhe , Kuo Da Cu Xiao Shang Pin Deng . Nei Rong Bao Gua Yuan Shi Zuo Pin De Jiao Se , She Ding , Shang Biao .

Gai Nian

[Bian Ji ]

Ying Yu Cheng Wei [Mei Ti Lian Suo ] De Shang Ye Shou Fa ,Zhi Jiang Jiao Se Deng Yao Su Jie You Te Xu Tuo Guang Zhi Qi Ta Mei Ti . [Kua Mei Ti Lian Suo ] (transmedia franchise)Huo [Duo Mei Ti Lian Suo ] (multimedia franchise)Jiang Zhi Hui Cai Chan Quan Kuo Ji Zhi Liang Zhong Yi Shang De Mei Jie . Dui Ye Zhu Lai Shuo ,Tong Guo Duo Yuan De Ying Shou Biao De Ke Yi Kuo Zhan Shang Ye Ying Li Neng Li ,Bing Qie Ke Yi Chuang Zao Chu Xiao Fei Zhe Qiang Lie De Ren Tong Gan Yu Chi You Gan ^[3]. Ya Se Si (Aarseth)Miao Shu ,An Zhao Ang Gui Chan Pin De Cheng Ben Hui Shou Luo Ji ,Xu Yao Ren Shi Dao Jin Tui Chu Dan Yi Mei Jie Qi Shi Shi Shi Qu Liao Geng Duo Ji Hui ,Pu Zhi Bu Ru Shi Shi De Fa Bu Chan Pin ,Xin Chan Pin Fa Bu Ying Ti Gao Pin Pai Zhi Ming Du ,Er Jiao Cha Gong Zuo Neng Li Shi Cheng Gong De Guan Jian ^[4]. <<Mei Guo Ou Xiang >> Di Yi Ji Guan Jun Kai Li *Ke Lai Sen He RCAChang Pian Qian Yue ,Fa Xing De Shou Zhang Dan Qu <<Shan Liang De Ri Zi >> ^[5](A Moment Like This)Bing Cheng Wei Mei Guo Billboard Hot 100Bang Shou ^[6]. Cheng Guo Yin Fa Liao Hou Lai De Quan Guo Xun Hui Yan Chang Hui , <> Zhuan Shu Cheng Wei Chang Xiao Shu Ji , Geng Pai Cheng Liao Dian Ying <<Re Wu Kuang Chao (Ying Yu :From Justin to Kelly)>> (From Justin to Kelly)^[6]. Kua Mei Ti Lian Suo Huo Mei Ti Lian Suo Jing Chang Yong Lai Xu Shu Re Men Zuo Pin De Gai Bian ,Xiang Shi Xiao Shuo Mu Guang Zhi Cheng Xi Lie Pai Cheng Liao 5Bu Dian Ying . Kua Mei Ti Lian Suo Tong Chang Tong Guo Kai Fa Mou Mei Ti Zhong Bian De Liu Xing De Yi Ge Jiao Se Huo Xu Gou Shi Jie ,Ran Hou Tong Guo Xu Ke Xie Yi Kuo Zhan Dao Qi Ta Mei Jie ,Bing Qie Zun Zhong Lian Suo Chan Pin De Jiao Se He She Ding . Er Video game franchisesZhi De Shi Dian Zi You Xi Xi Lie .

He Zhi Ying Yu [Mei Ti Hun He ] (media mix),Zhi Jiang Ju You Yi Ding Cheng Du Yi Shang Jing Ji Xiao Guo De Zuo Pin ,Zhi Zuo Chu Shu Zhong Fu Chan Pin Zhan Kai Shang Ye Xing Wei . He mixed media(Zong He Mei Cai )Wan Quan Bu Tong . Ri Ben De media mixYuan Wei Guang Gao Yong Yu ,Zai Xuan Chuan Shang Pin Shi Yun Yong Bu Tong Zhong Lei De Chuan Bo Mei Ti Yi Xiang Hu Bu Zu Que Dian De Shou Fa . Hou Lai Duo Zhi Ruo Yu Le Zuo Pin Da Dao Xiang Dang Jing Ji Xiao Ying Shi ,Tou Guo Bu Tong Mei Jie Zhi Zuo Chu Duo Zhong Fu Zuo Pin Kuo Zhang Fu Wu Dui Xiang Ji Cu Xiao Shang Pin De Shou Fa . media mixDe mediaQu Zi [Mei Ti ] ,Er mixYuan Zi [promotion mix] (Cu Xiao Zu He ). Yi Ke Lu Man (H. E. Krugman)De 1Ren 3Ci Guang Gao Jie Chu Pin Lu Bian Zu Gou De [San Da Li Lun ] (Three Hits Theory)Wei Fa Zhan Ji Chu Li Lun ,Ji Hua Chu Pei He Ge Zhong Mei Ti De Zui He Shi Guang Gao Shou Duan . Mu De Zai You Xian Cheng Ben Nei De Dao Zui Da Guang Gao Xiao Guo . Zai Ri Ben ,1973Nian Xiao Song Zuo Jing De Xiao Shuo <<Ri Ben Chen Mei >> Zai Guang Wen She Fa Xing Hou Li Ji Zhi Zuo Cheng Dian Ying , Guang Bo Ju , Dian Shi Ju Deng Duo Zhong Xing Tai ,Xiang Fu Xiang Cheng Zhi Xia Cheng Wei Chang Xiao Shu Ji ,Ke Wei Shi Da Gui Mo Kua Mei Ti Zhi Zuo An Li De Xian Qu ,Ran Er Lei Si Li Zi Zai Geng Zao Zhi Qian Bian Yi Bu Shao ,Qi Yuan Shuo Bing Mei You Ding Lun . You Yan Jiu Jia Ren Wei ,1963Nian De <<Tie Bi A Tong Mu >> Biao Ji Liao Ri Ben Shi Chang De Zhuan Bian :Cong Zhu Zhong Shang Pin De Nei Rong ,Zhuan Bian Wei [Jiang Jiao Se Xing Xiang Zhong Die Zhi Shang Pin Xing Xiang ] ^[7]. Ma Ke *Si Tan Bo Ge (Marc Steinberg)Zai Ta De Zhu Zuo <<Anime's Media Mix>> Xiang Shu Liao Ri Ben media mixDe Yan Bian . Yong Yu [animeHua ] (Dong Hua Hua ), [ge-muHua ] (You Xi Hua ), [noberaizu] (Xiao Shuo Hua ), [komikaraizu/Man Hua Hua ] (Man Hua Hua )Yi Ji Gai Bian Cheng Dong Hua Deng Zuo Pin .

Zai Ge Bie De Ding Yi Shang Er Yan ,Mei Ti Lian Suo Zhu Zhong Zai Yuan Shi Yao Su De Tuo Guang ,Ke Yi Miao Shu Wei Re Men Zuo Pin De Gai Bian ;media mixZhu Zhong Yu Ti Sheng Zhi Hui Chan Quan Zai Bu Tong Mei Jie De Pu Guang Lu Yu Chan Pin Cu Xiao ,Tong Chang Zai Qi Hua Chu Qi Bian Kao Lu Zai Duo Ge Zai Ti Tui Chu Xiang Guan Zuo Pin . Liang Zhe Zhi Jian You Bu Fen Zhong Die Zhi Chu .

Zhong Wen Cheng Hu Zhi Yi De [Duo Mei Ti Zhan Kai ] Ji Rong Yi He [Duo Mei Ti (Multimedia)+Zhan Kai ~] , [Duo Mei Ti Zhan +Kai ~] Hun Yao .

Zai Chu Ban Ling Yu ,Kua Mei Ti Zhi Zuo Te Bie Zhi Zai Yin Shua Qian Zhi Cheng Zhong ,Dui Bu Tong Mei Ti Diao Zheng Zhi Zuo Fang Fa ,Yi Da Dao Zi Liao Zui Jia Biao Xian Fang Shi ^[8].

Qi Ta Xing Shi Fa Zhan

[Bian Ji ]

Xu Gou Zuo Pin

[Bian Ji ]

Kua Mei Ti Zhi Zuo Qu Yu Cong Chu Shi Mei Ti Kua Zhi Qi Ta Xing Shi . Wen Xue Xi Lie Wang Wang Zhuan Yun Dao Dian Ying ,Ru Fu Er Mo Si , Zhen *Ma Bo , He Qi Ta Liu Xing Zhen Tan Zuo Pin ,Yi Ji Chao Ren , Zhi Zhu Ren , Chao Ji Ying Xiong Deng Re Men Man Hua .

Dian Shi Ju He Dian Ying Jing Chang Kuo Zhan Zhi Xiao Shuo ,You Qi Shi Qi Huan Yu Ke Huan Lei Xing Zuo Pin ,Xiang Shi Xing Jian Qi Hang Ji , Chao Shi Kong Bo Shi , Xing Ji Da Zhan Deng . Tong Yang Di ,Zhe Liang Lei Xiao Shuo , Dian Ying , Dian Shi Ju Ye Wang Wang Gai Bian Cheng Dong Hua Ying Ji Huo Dian Zi You Xi .

Fei Xu Gou Zuo Pin

[Bian Ji ]

Bao Gao Wen Xue Xi Lie Bao Gua Sha Gua Shu (Ying Yu :For Dummies)(Zhong Guo Da Lu Jiu Yi A Ai Xi Lie ,Xian Yi Da Ren Mi ,Tai Wan Yi Tian Cai Ban )Yu Wan Quan Jian Yi Shou Ce (Ying Yu :The Complete Idiot's Guide to Publishing Science Fiction)(The Complete Idiot's Guide to...)De Gong Ju Shu Deng Lei Xing .

Yi Ge Chi Jiu Er Guang Fan De Li Zi Pi Ru Hua Hua Gong Zi Qi Ye ,Qi Shi Ye Kuo Zhang Yuan Chao Yue Liao Suo Yong You De Cheng Gong Za Zhi <<Hua Hua Gong Zi >> ,Zai Shou Ci Fa Xing De Shu Nian Hou ,Jiang Qi Ye Fa Zhan Cheng Mo Te Er Jing Ji Gong Si , Yong You Yi Xie Dian Shi Jie Mu (<> ,1959Nian ), Zi Ji De Dian Shi Pin Dao . 25Nian Hou ,Hua Hua Gong Zi Fa Bu Liao Si Ren Ju Le Bu , Can Ting ,Dian Ying Yuan , Guang Bo Jie Mu , Lu Ying Dai Shou Ying , Yin Le Yu Shu Ji Chu Ban (Bao Gua Yuan Chuang Zuo Pin Deng ),Qi Ta Geng You Xie Lei , Ge Zhong Fu Shi , Zhu Bao , Jia Ju Yong Pin (Deng Ju , Zhong Biao , Qin Ju , Bo Li Zhi Pin ), Ji Ta , Du Bo Yong Pin (Pu Ke Pai , Dan Zhu Ji ), Chong Wu Yong Pin , Zhuang Qiu , Wo Shi Fu Shu Wu , Zeng Qiang ^{[Lai Yuan Qing Qiu ]},Yu Shu Bu Jin De Xiang Guan Shang Pin .

Kua Mei Ti Zhi Zuo De Wen Ti

[Bian Ji ]

Cheng Ben Xiao Yi Jiang Di

[Bian Ji ]

Jin Ru 2000Nian Dai Hou ,Xu Duo Zuo Pin Yi Mou Zhong Xing Shi Zhan Kai Mei Ti Zhi Zuo ,Jin 2Zhong Lei Zhi Zuo Bian De Nan Yi Xi Yin Da Zhong Guan Xin . Dui Ci Zeng Jia De Gong Cheng Yu Cheng Ben Fu Dan ,Yi You Qi Ye Zhi Yi Kua Mei Ti Zhi Zuo De Cheng Ben Xiao Yi ,Ren Wei Ying Gai Si Kao Jin Ru Xin De Mei Ti Zhan Kai Shi Qi .

Zhu Zuo Quan Guan Li Kun Nan

[Bian Ji ]

Ri Ben De Zhi Zuo Wei Yuan Hui Fang Shi De Zhu Zuo Quan Guan Li Fei Chang Yan Ge ,Shi De Xiang Yao Yi Jin Nian Zai Shi Jie Yin Qi Feng Chao De [Ri Ben Dong Hua , Man Hua ] Gai Bian Zuo Pin De Hao Lai Wu Deng Dui Ci Biao Shi Bu Man .

Fu Za De Ju Qing She Ding

[Bian Ji ]

You Qi Zai Dong Hua Zuo Pin ,Jia Ru Liao Guo Duo Fu Za De Qian Ti Yu She Ding . Guan Zhong Bi Xu Xian Kan Guo Qi Ta Mei Ti Zuo Pin Fou Ze Nan Yi Li Jie Huo De Dao Le Qu ,Zao Cheng Dong Hua Ben Shen Wu Fa Huo Yong She Ding , Zai Shuo Ming Bu Zu Xia Tian Jia Guo Duo Yao Su ,Chan Sheng Zhi Kan Dong Hua Wu Fa Wan Quan Liao Jie Gu Shi De Jie Guo .

Bei Li Yuan Zuo

[Bian Ji ]

Te Bie Zai Lian Zai , Xi Lie Zuo Pin Shang ,Zuo Pin Jin Gang Kai Shi Shu Ge Yue De Qi Jian ,Bian Yu Qi Hua Chu Qi Tong Shi Jue Ding Zhan Kai Kua Mei Ti Zhi Zuo ,Zai Yuan Zuo He Zuo Zhe Shang Wei Zu Gou Lei Ji Gu Shi Fa Zhan Yu She Ding De Zhuang Tai Xia ,Jin Xing Xiang Guan Zuo Pin De Zhi Zuo . Xiang Guan Zuo Pin Ji Shi Zai Zhi Zuo Chu Qi Hui Pei He Zhu Yuan Zuo De Fen Wei ,Dan Bi Ran Hui Yi Du Chuang Xing Wei Zhu ,Jie Guo Shi De Zuo Pin Nei Rong Yu Yuan Zuo Fa Sheng Guai Li ,Xiang Shi Zai Jiao Se Neng Li Shang Chan Sheng Zhong Da Mao Dun Deng .

Yuan Zuo Ruo Wei Chang Qi Xi Lie Zuo Pin ,Ban Sui Zhu Gu Shi Fa Zhan Yu Bian Hua ,Ke Neng Ge Xing , Fen Wei , Shen Zhi Zhu Zhi Wan Quan Bian Diao .

Zai Ci Zhi Shang ,Dang Xiang Ge Yi Duan Qi Jian Hou Zai Ci Gai Zuo Shi ,Ke Neng He Qian Ci Zuo Pin Wu Fa Shun Li Zheng He . Yin Ci ,You Shi Hou Yi Hui Fa Sheng Yuan Zuo Pei He Gai Bian Zuo Pin Nei Rong De Qing Kuang ,Huo Zhe Shen Zhi Xian Ru Bu De Yi Jiang Guo Qu De Kua Mei Ti Zhi Zuo De Xiang Guan Zuo Pin Dang Zuo [Mei You Fa Sheng Guo ] De Jiong Jing .

Yu Suan Kun Nan

[Bian Ji ]

Kua Mei Ti Zhi Zuo Shi Zhui Qiu Li Yi Er Fa Zhan Chu Lai De Xing Shi ,Dan Yin Wei Chu Zi Gong Si De Zhuang Kuang ,Bu Fa You Bei Po Yi Di Yu Yi Wang Dan Yi Xing Shi De Yu Suan Lai Zhi Zuo . Yin Ci Yu Suan Guan Li Bian De Xiang Dang Yan Jun .

Qi Jie Guo Rong Yi Dao Zhi Yu Suan (Shi Ji Tou Ru Zi Jin )Bu Zu ,Shi De Fang Zhen Bei Po Gai Bian ,Bu De Bu Dui Zhi Zuo Ren Yuan Zuo Diao Zheng . Pei Yin Yuan De Ren Shi Fei Shan Jian You Shi Zhi Shang De Kun Nan ,Zui Hou Duo Jiang Mao Tou Zhi Xiang Zuo Hua Bu Men . Guo Du Zuan Mou Jie Yue Cheng Ben De Hou Guo Jiu Shi ,Nan Yi Wei Chi Pin Zhi Guan Li ,Shen Zhi Ke Neng Zai Wei Tuo Guo Wai De Bu Fen , Huo Yu Suan Wen Ti Xia Zao Cheng Zhi Zuo Ren Yuan De Que Kou ,Chan Sheng Pin Zhi Shang De Xia Ci .

Ci Wai ,Zan Zhu Shang Wei Liao Ba Wo Zuo Pin De Chao Liu ,Wu Shi Zhi Zuo Xian Chang Qing Kuang , An Pai Bu He Li De Ji Hua Jin Du Ye Shi Yi Xiang Yuan Yin . Zhe Ye Zao Cheng Pin Zhi Yu Nei Rong You Zhong Da Wen Ti De Zuo Pin Wen Shi ,Dui Yuan Zuo Zuo Pin De Xiao Shou Mei You Zheng Mian Bang Zhu ,Qi Hua Zui Hou De Dao Yu Kua Mei Ti Zhi Zuo Mu De Bei Dao Er Chi Deng Jie Guo .