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nytvH SWOT (rASHy tybvt: Strengths, Weaknesses, Opportunities, Threats) hvA AHd hmvdlym hrvvHym byvtr ltKHnvn vnyhvl AsTrTgy vlbHynt yKHvlt hArgvn lyyTSr ytrvn tHrvty bsbybh SHbh hvA pv`l (SHvk/t`SHyyh). hSHyTh mntHt At hsbybh hpnymyt vhHyTSvnyt SHl hArgvn, v`l bsys hnytvHym m`ryKHh At syKHvyyv SHl hArgvn lhTSlyH. hmvdl nHlk lSHny mmdy nytvH:
- hmmd hHyTSvny- mtbTA bAmTS`vt nytvH hhzdmnvyvt vhAyvmym hHyTSvnyym SHl hArgvn hKHvllym:
KHvHvt sbybt hmAkrv (mvdl PESTEL) vp`ylym bsbybt hmykrv (mvdl hKHvHvt htHrvtyym Av mvdl HmSHt hKHvHvt SHl pvrTr). - hmmd hpnymy- mtbTA bAmTS`vt nytvH nkvdvt hHvzk vhHvlSHh hpnymyvt SHl hArgvn.
hmmd hpnymy
[`ryKHt kvd mkvr | `ryKHh]Hvzkvt (Strengths): hgvrmym hmyyHdym At hArgvn, ASHr nvtnym lv ytrvn tHrvty `l mtHryv. Hvzkvt KHvllvt mSHAbym yyHvdyym SHl hArgvn, yd` yyHvdy vyKHvlvt SHl hArgvn.
HvlSHvt (Weaknesses): hgvrmym hmbyAym lnHytvt hArgvn byHs lsbybh hHyTSvnyt vmvn`ym mmnv lyTSvr ytrvn tHrvty. lmSHl, AsTrTgyh myvSHnt tmn` mhArgvn lbTS` SHynvyym drvSHym KHdy lnTSl hzdmnvyvt bhvvh.
hmmd hHyTSvny
[`ryKHt kvd mkvr | `ryKHh]hzdmnvyvt (Opportunities): mTSbym bsbybh hHyTSvnyt SHbAmTS`vtm yKHvl hArgvn lhpyk rvvH vlyyTSr mhn ytrvn tHrvty. lmSHl, SHvk mt`vrr `m drySHvt HdSHvt Av TKHnvlvgyh HdSHh SHyKHvlh lSHpr At thlyKH hyyTSvr.
Ayvmym (Threats): mTSbym bsbybh hHyTSvnyt SH`lvlym lhzyk lyKHvltv SHl hArgvn lhtHrvt. lmSHl, lkvH rASHy h`vmd bpny pSHyTt rgl Av mysym HdSHym SHhvTlv bSHvky hy`d.
dvgmAvt
[`ryKHt kvd mkvr | `ryKHh]Hvzkvt vHvlSHvt
[`ryKHt kvd mkvr | `ryKHh]- mSHAbym pynnsyym vAynTlkTvAlym.
- SHyrvt lkvHvt
- KHvH Adm
- nyhvl
- mvnyTyn vtdmyt bSHvk
hzdmnvyvt vAyvmym
[`ryKHt kvd mkvr | `ryKHh]- Hkykh
- TKHnvlvgyh
- mtHrym
kySHvrym HyTSvnyym
[`ryKHt kvd mkvr | `ryKHh]| myzmy krn vykymdyh |
|---|
`rKH mylvny bvvykymylvn: SWOT |
tmvnvt vmdyh bvvykySHytvp: SWOT |
| mnhl `skym | ||
|---|---|---|
| tHvmym | nyhvl * mymvn * SHyvvk * HSHbvnAvt * htnhgvt Argvnyt * AsTrTgyh `skyt * m`rKHvt myd` * yzmvt * lvgysTykh * Hkr byTSv`ym * kblt hHlTvt | |
| mvSHgym KHllyym | nyhvl syKHvnym * AsTrTgyh tp`vlyt * yy`vTS AsTrTgy * SWOT * krn hvn syKHvn * tvKHnyt `skyt * ntH SHvk * mSHAby AnvSH * yv`TS `sky * dyrkTvryvn * mnKH"l | |
| AySHym bvlTym | pyTr drvkr * hnry mynTSbrg * prdryk Tyylvr * vylyAm SHArp * hnry pvrd * mylTvn prydmn * myykl pvrTr | |
| mvsdvt lymvd vmHkr bvlTym | hrvvArd * vvrTvn * sTnpvrd * MIT * klvg * dyvk (pyvkvvA) * INSEAD * byt hspr l`skym SHl lvndvn | |
| SHyTvt mHkr | Atnvgrpyh * mHkr AyKHvtny * mHkr KHmvty * nytvH Ayrv` * nytvH ntvny ArKHyvn * nytvH tvKHn | |
