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#

customer-segments

Here are 29 public repositories matching this topic...

RFM (Recency, Frequency, Monetary) analysis is a proven marketing model for behavior based customer segmentation. It groups customers based on their transaction history - how recently, how often and how much did they buy. RFM helps divide customers into various categories or clusters to identify customers who are more likely to respond to promot...

  • Updated Oct 18, 2017
  • Jupyter Notebook

Applied Unsupervised Learning techniques on product spending data collected for customers of a wholesale distributor to identify customer segments hidden in the data.

  • Updated Sep 30, 2018
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