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Hada Labo

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Japanese skin care brand
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Hada Labo
Native name
Ji rabo
Hada Rabo
Founded2004
2015 (Hada Labo Tokyo)
Headquarters,
Area served
Asia
United States (Hada Labo Tokyo)
ProductsSkin care
ParentRohto Pharmaceutical
Websitejp.rohto.com/hadalabo hadalabotokyo.com (Hada Labo Tokyo)

Hada Labo (Ji rabo, Hada Rabo; "Skin Lab") is a Japanese skin care brand developed by Rohto Pharmaceutical. The brand is most known for their hyaluronic acid products and for offering eco-friendly refill pouches.[1][2] Their flagship offering, the Super Hyaluronic Acid Moisturizing Lotion, was the number one lotion in Japan for seven consecutive years.[3]

Distinct from Hada Labo proper, Hada Labo Tokyo is manufactured by Mentholatum (a subsidiary of Rohto) for the American market, differing in branding, products and formulation.[4][5][6]

Hada Labo products being sold in a Japanese retailer, including their refill pouches.

History

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Hada Labo was launched in 2004, and sought to emphasize a more "simplistic" skin care approach by removing "unnecessary additives, colorant, fragrance and mineral oil".[3]

In 2005, the brand changed their packaging from glass to plastic bottles and began offering their products in refill pouch variations.[2] In 2015, Hada Labo Tokyo became the first Japanese cosmetics brand to launch at U.S. mass retailers. Six products from the brands lineup are to be distributed across the Northeastern and Florida markets in 235 Harmon locations.[7] In November 2019, Hada Labo revised all the packaging from their Gokujyun and Shirojyun lines to be made from plant-derived materials.[2]

Products

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Hada Labo is composed of three main lines:[8]

  • Gokujyun (Ji Run ), focused on "intense" hydration
  • Shirojyun (Bai Run ), with added brightening properties
  • Gokujyun Alpha (Ji Run a), with added anti-aging benefits

Their lotion products are a popular variant, a type of toner-adjacent skin conditioner unique to Japanese beauty.[9][10]

References

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  1. ^ Metzger, Chloe (November 16, 2017). "This Japanese Lotion Has a Cult Following on the Internet for Literally Transforming Your Skin". Marie Claire. Retrieved December 1, 2019.
  2. ^ a b c "koremademoDi Qiu Huan Jing woKao etekita[Ji rabo] Zhi Wu You Lai noYuan Liao woYi Bu niYong itabaiomasuRong Qi *pauchini". PR Times (in Japanese). November 22, 2019. Retrieved December 1, 2019.
  3. ^ a b "About Us". Hada Labo Malaysia. Archived from the original on June 17, 2020. Retrieved December 1, 2019.
  4. ^ "Hada Labo Tokyo(tm)". Hada Labo Tokyo. Archived from the original on May 3, 2021. Retrieved December 1, 2019.
  5. ^ Alexander, Antoinette (February 18, 2015). "Hada Labo Tokyo skin care to expand U.S. distribution". Drug Store News. Retrieved December 1, 2019.
  6. ^ Krause, Rachel (February 5, 2018). "This Skin-Care Product is Huge in Japan -- & On Reddit". Refinery29. Retrieved December 1, 2019.
  7. ^ "Japan's Best Selling Skincare Brand Expands Tri-State Area Distribution Of Hada Labo Tokyo". Prnewswire (Press release). Retrieved December 30, 2022.
  8. ^ "HADA LABO Skin Care Products". Hada Labo USA. Archived from the original on November 9, 2020. Retrieved December 1, 2019.
  9. ^ Ritschel, Chelsea (January 25, 2018). "People say this obscure Japanese cream is completely transforming their faces". The Independent. Retrieved December 1, 2019.
  10. ^ Uyehara, Mari (November 1, 2017). "Why You Should Consider a Japanese Beauty Routine". Vox. Retrieved December 1, 2019.