When leaders of the Olympic Movement look for news, they invariably turn to a Bletchley company called insidethegames.biz
The first ever study into the social media ranking of international sports organisations, carried out by Burson-Marsteller and TSE Consulting, in Lausanne, Switzerland, home of the Olympic Movement, has found that more people around the world follow insidethegames.biz than any other Olympics-related media organisation.