• Our marketing simulations challenge students to analyze their position, make decisions, and understand the interrelation of different marketing elements.

• Students can gain a deeper understanding of marketing principles and tactics by testing their ideas and observing the outcomes of their decisions through these simulations.

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Instructors

Students

• I have been using StratSimMarketing for years. The peer-to-peer competition is engaging and the decisions students need to make are relevant to help them understand not only marketing, but also the value of research, operations and finance. I also appreciate the flexibility in turning some options on or off, and the responsive support team.

  Nathalie Dens, James Madison University

• Not only do the students learn the subjects, they retain the information better than just using reading materials alone. The weekly process of analyzing consumer and market data, making decisions based on that data, then analyzing the results of those decisions embeds the process in their minds.

  George Grody, Duke University

• Interpretive will always be the first choice for my classes, in any country I am teaching . Of course, their simulations are excellent and super interesting and well elaborated, students love it and are really motivated, but other companies also have this. What Interpretive has that others don't is the supporting Team that is simply PERFECT!

  Ivana Pereira Goulart, Johannes Kepler University Linz

• Your company is wonderful. The support is unbelievable.

  Deborah Colton-Hebert, Rochester Institute of Technology

• The fact that we have been using the game three times a year for decades now shows that we have not been able to find a better alternative. The strong points of the game are that it is very motivational and all in all it seems to reward the best performing teams. Furthermore, the support of the company is perfect: answers are always provided within a working day.

  Herman Wassens, Stenden University

• Not only is the simulation an excellent tool for undergraduates, I use Corporation's more "ambitious" scenario when I teach MBA students, both traditional end executives. Interpretive's support staff has never let me down, whether I'm teaching in the US or abroad and I am grateful for the partnership we've built over the years.

  Timothy Palmer, Western Michigan University

• Students comment on strategic airline simulation as one of the best aspects of learning as this helps them in gaining hands-on experience in applying and evaluating strategic decisions. The support services from interpretive are phenomenal as each of our queries stands solved the very next day.

  Byju Madhavan, Villa College

• PharmaSim has become an essential element of my classroom teaching in the Marketing Strategy course as it creates such an engaging setting for the students that learning occurs naturally through their classroom experience.

  Hooman Estelami, Fordham University

• NewShoes helps keep the class exciting and engaging, as I give them time in class to make their decisions. The simulation ties nicely to my course objectives, allowing the students to see how marketing strategy can help (or hurt) a firm!

  Alex Milovic, Marquette University

• Students overwhelmingly like this simulation. Their enthusiasm was so strong, that this year, I decided to increase the simulation period from six weeks to eight weeks. The support from Interpretive is outstanding. This simulation is one of the most useful tools I have available to me as an instructor.

  Benson Honig - McMaster University

• I have seen the difference in my students work as a result of their experience with the simulations and it helps prepare them to manage and balance multiple variables in a real business. The support that Interpretive Simulations provides is excellent as well; and recommend them highly.

  Clint Vogus, Arkansas State University

• I find StratSim provides an excellent amount of realism and really pushes students to integrate what they know about various functional areas. Interpretive provides exceptional service and support for Instructors and Students alike.

  Michele Yoder, York college of Pennsylvania

• The MarketShare simulation has allowed my students to experience marketing in a way that no other classroom activity can duplicate. Every semester a sizable portion of my class lists it as their favorite part of the course. And the support Interpretive provides both me and my students is top notch, which allows me to concentrate on teaching rather than tech support.

  Laura Downey, Purdue University

• Students love the competition and the simulation allows them to engage with other students in a realistic scenario. A textbook looks at marketing topics individually, the simulation provides an opportunity for students to integrate the information from the chapters into a consistent strategy.

  Steven Cox, Queens University of Charlotte

• Students love simulations and generally become rather competitive, which enhances everyone's learning of the materials we cover in class. Additionally, these simulations provide a wonderful counterpoint to students' exploration of nascent business ideas, which tends to be quite conceptual. Customer support is also very helpful and responsive.

  Tina Klein, University of California - San Diego

• New StratSim 3+3 scenario! Available for Fall 2024.

  We are excited to announce the release of our newest StratSim 3+3 scenario! We believe 3+3 scenario will create an engag...

• Interpretive Simulations now offers The Green Business Lab

  The Green Business Lab: A dynamic learning experience with a focus on sustainability....

• Our simulation assignments are now completely online!

  Simulations provide the playing field for learning outcomes--but they are at their best when they have a "coach...