For the second half of the 20th century, artists of all stripes were fed a Big Lie: namely, that when we created, we did so all on our lonesome. Our creative works were solely and wholly ours, sprung from our imagination, like Athena springing from the head of Zeus.
Tracking Exposed is a scrappy European nonprofit that attempts to understand how online recommendation algorithms work. They comine data from volunteers who install a plugin with data acquired through "headless browsers," to attempt to reverse-engineer the principles that determine what you see when you visit or search Tiktok, Amazon, YouTube, Facebook or Pornhub.